The Kardashian-Jenners Are REALLY Trying to Bring Neon Back
By
Rachel Aschenbrand-Robinson
Love them or hate them, the Kardashian-Jenners are pretty much known for igniting trends (among other things). If Kim Kardashian, Kylie Jenner and company step out in a look, there’s a good chance you’ll see it emulated by more than a few celeb style stalkers, not to mention a slew of affordable retailers. This family can move product and influence retailers, perhaps more than anyone ever expected. And the latest look they’re all cosigning? Neon brights.
No doubt the Kardashian-Jenners have been bolstered by the Fall 2018 collections where neons and all things 80s were strong. What makes this most recent trend revival so surprising is its timing: fluorescent hues come and go, but not typically this close to the start of fall. Day-Glo brights? They’re a summer thing for sure. Or at least they used to be. Kylie has been rocking this throwback trend off and on for a while, but once Kim busted out of her all-neutral everything for Kylie’s 21st birthday by donning a hot pink stretch minidress, all bets were officially off.
Since then, it feels like we’ve been seeing a parade of highlighter-hued pieces from America’s most famous (reality TV) family. Kendall Jenner carried an electric orange Prada clutch to Kylie’s birthday party. Kourtney Kardashian is steaming up the ‘gram in one neon bikini after another. Kylie’s on board, showing off Day-Glo pumps. Kim took Miami by storm for 2 Chainz’s wedding — and seemingly only packed fluorescents. These ladies don’t mess around.
Neon for fall has all the makings of the sleeper hit trend: it’s unexpected, vibrant and has got a solid celebrity backing. Into giving these blinding brights a try? Ahead, we’ve shopped out 14 Kardashian-Jenner-approved finds you can wear well into the new season.
