RE-SHIRT: RE-USE, RE-YCLE

As more and more of us try to something, anything, to reduce the effect of our lifestyles on the environment…and consumers start to weigh the pros and cons of the “disposable fashion” offered by mass-market retailers…it may be worthwhile to consider Re-Shirts, an Austrian-based business experiment that centers on used t-shirts and asks the question, “Do products last longer if you know their history?”

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