We can’t get enough of Beyoncé. And thankfully, we’re about to be bombarded with all things Bey. Her documentary, Homecoming, just aired on Netflix and she released her 2016 album “Lemonade” on Spotify. She also partnered with Adidas to revive her athleisure brand, Ivy Park.
Why Adidas? Well, beyond being a renowned sports brand, the company shares the same philosophy as Beyoncé.
The singer said in a statement, “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Adidas also stated that Ivy Park will continue to be its own company since it continues to inspire women of color and promote diversity and inclusion in the fashion industry.
As if we weren’t already super psyched about the collab, Beyoncé just celebrated the deal via Instagram by striking some poses in one of the brand’s bodysuits while showing off a seemingly never-ending pile of sneakers. Although we don’t have any idea what Bey’s collection will look like, we’re sure it’ll sell out fast. So stay tuned for more updates.
