On Wednesday November 13, the fashion pack digested the news Peter Do was to step down as Helmut Lang creative director. After less than two years at the helm of the New York-based label, the Vietnam-born designer is calling it quits. “I want to express my gratitude to my Helmut Lang team, who have been integral in supporting my vision. It’s been an incredible journey to be tasked to carry on the legacy of Helmut Lang. I would like to give special thanks to Kazumi for this opportunity of a lifetime and an experience that I will never forget,” Do said in a statement. For his highly-anticipated debut Spring 2024 collection presented during New York Fashion Week, Do’s lineup was heralded as a “cool urban uniform”. Do’s last collection will be for the Pre-Fall 2025 season, and a successor has not been named.
Revisit below the Helmut Lang Spring 2024 collection:
Read below the reactions of theFashionSpot’s forum members:
“Good news! And I look forward to see who will be the next one destroying this brand (again)…” [jeanclaude]
“They should just forget about rebooting the brand and release archive pieces through capsule collections via Uniqlo like they did with the jeans.” [youthinasia]
“Who is surprised? Peter Do is a bubble for people who don’t really know anything about fashion. Peter Do should just try to be hired somewhere as a design director.” [Lola701]
“AMEN! Now we can let the brand die in peace.” [fenty]
“Just let Helmut Land die. Let the brand go it’s finished, it was such a long time ago and that time period that he existed in (Lang) has zero relevancy in this world that we live in right now.” [brandon J pierre]
“I can’t say I’m terribly surprised, like everyone says the original context for the brand is gone and no one’s figured out how to evolve it, just let it die.” [Drusilla]
“Peter Do’s approach to Helmut Lang was too insular. A poem linking cars to Vietnamese queerness doesn’t really have much widespread appeal.” [LadyJunon]
Share your own thoughts on Peter do exiting Helmut Lang as creative director, here.
