Amidst the non-stop game of musical chairs within the fashion world, Balenciaga is keeping hold of Demna. The Georgian designer became the creative director of Balenciaga, upon succeeding Alexander Wang in 2015. Before joining Balenciaga, Demna enjoyed stints at Maison Martin Margiela and at Louis Vuitton as senior designer of women’s ready-to-wear (under Marc Jacobs and briefly under Nicolas Ghesquière). In 2014, along with his brother Guram Gvasalia, Demna launched the buzzy brand Vetements (where Guram remains the creative director). Come 2025, Demna is set to celebrate his 10th anniversary with Balenciaga, after WWD reported the Georgian designer has renewed his contract as creative director. During the recent Paris Fashion Week festivities, Demna experimented with hoodies and denim, transforming jeans into gaiters and showing oversized sweatshirts with slogans that read “Fashion Designer”. Tech-friendly accessories and gowns featuring Demna’s signature bold shoulder were also on full display.
Demna Renews Balenciaga Contract
Read below the reactions of theFashionSpot’s forum members:
“We can’t have it all…” [tourbillions]
“I have no words…” [thiago]
“Neither shocked nor surprised. Definitely has some sort of hold on the Brand! There is no other reason! And to be honest, if they really wanted to sack him it would’ve happened after the scandal. They will literally keep Demna until the wheels fall off. What a sad day!” [mteb123]
“It all comes down to this: He is making Kering a fortune by selling cheap, Walmart-quality, made-in-China crap to the aspiration brand sector whose requirements for “fashion” are limited to. One, was is mentioned in a hip-hop song or worn as a human billboard by a K-pop idol? Two, did some internet website write about how (cool/hot/lit/fire/wet/hard/tuck/chomp) it is? Three, is there a very prominent logo so everyone can see how (cool/hot/lit/fire/wet/hard/tuck/chomp) I am?” [Irere]
“I wonder if the profits are stabilizing. Obviously anecdotal but the new NYC soho store is always packed and I actually see a lot of his Balenciaga on the street.” [plentyofthorns]
“I’m not mad about it. I still like a lot of the products he is putting out and I actually see people in head-to-toe looks – mostly menswear.” [reese06]
Share your own thoughts on Demna renewing his Balenciaga contract and join the conversation, here.
