After officially announcing her partnership with LVMH, Rihanna’s finally giving us a peek at what the brand will bring to the sartorial table.
In an interview with T Magazine, Rihanna revealed that it was never her dream to get into the fashion industry, she just wanted to make music. She became a fashion icon thanks to her unique fashion sense, then her collaboration with Puma cemented her It girl status. Throw in two other successful ventures — Fenty Beauty and Savage x Fenty — and it’s no surprise LVMH is backing her high-end line.
Through her new venture, Rihanna plans on continuing her fight for inclusivity. “You wear what looks good on you and that’s it. I’m thick and curvy right now, and so if I can’t wear my own stuff then, I mean, that’s not gonna work, right? And my size is not the biggest size. It’s actually closer to the smallest size we have … We’re saying we can meet you at any one drop that we put out.”
So what will RiRi’s new luxury line look like? Well, based on a video posted to Fenty’s Instagram, the label seems to be taking a more minimalist approach. We’re talking a stylish mix of corporate and casual with pantsuits, button-downs and boxy silhouettes in neutral palettes.
Jahleel Weaver, stylist turned Fenty’s style director, said the brand “is to really speak to how multifaceted today’s woman is. We’re thinking about each release as a different facet to a woman’s wardrobe and how she approaches dressing.” And leave it to Rihanna and company to shake things up a bit. She plans on shunning the traditional fashion calendar by selling products right away.
“People are always looking for the thing that hasn’t made it online yet. And as a consumer, I hate seeing something on the runway and then having to wait six months for it,” she explained. “So with this, you see it, you love it, you can have it. I want to be as disruptive as possible. The brand is not traditional. There is no runway show. It’s a new way of doing things because I believe that this is where fashion is going to go eventually.”
Fenty will launch its first collection this Friday (May 24) at a pop-up in Paris. If you’re not in Paris, don’t worry. The full collection will be available on May 29 on Fenty’s site.
