It was just over two months ago that I was sent a packaging with an Alternative Apparel shirt in it. At the time I hadn’t heard of the brand, but was immediately drawn to the simple black tee. Not only was it flatteringly cut with a V-neck, but it was also soft and cozy – perfect for everything from topping a casual outfit to looking good at the gym.
Little did I know then that Alternative Apparel was fast becoming an industry-leading lifestyle apparel and accessories brand with a serious cult following (and a presence at important retailers like Bloomingdale’s). Now the brand has announced the launch date for their collaborations with Richard Chai and Jeremy Scott. The limited edition Jeremy Scott and Richard Chai lines first made their debut on the catwalk in February at New York Fashion Week (for Richard Chai, and the shirts were part of his LOVE collection shown at the tents). I’ve been anticipating them ever since.
Images courtesy of the Fashion Spot forums.
