Given that Salvatore Ferragamo is sponsoring an exhibit at the Milan Triennale celebrating the personal style of Greta Garbo, it’s fitting that the Italian brand’s Fall Winter 2010 runway show began with a film celebrating the house’s heritage and highlighting icons including Garbo, Marilyn Monroe, and Audrey Hepburn, all of whom proudly wore Ferragamo on a number of memorable occasions. In fact it seems to be a growing trend now for well-established labels are going back to their archives and celebrating their heritage (Ferragamo’s latest fragrance, Incanto Bloom, has the iconic Vara bow on its cap).
Images courtesy of the Fashion Spot forums.
