Selena Gomez just designed her first ready-to-wear collection for Coach, in collaboration with creative director, Stuart Vevers — and you’re going to want it all. The feminine collection is predominantly composed of pastel colors, including a cute bunny motif. Some designs are even written by hand—Selena’s hand, of course—saying, “Not perfect, Always me.”
“I’m so proud of the collection,” Gomez said in a statement. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”
Vevers also commented on how greatly involved Selena was in the design process. “I wanted all of the pieces to reflect her style and her charm—and to feel effortless,” he said. Gomez has been a Coach brand ambassador since 2017 and collaborated on her first leather goods collection for the label last summer.
Also included in the new collection are bags, accessories and small leather goods, including two new bag silhouettes crafted by Gomez and Vevers: the Bond bag and the Trail bag. Silk slips with lace and soft sweater hoodies are also part of the package.
The Coach x Selena Gomez collection will be available in Coach stores worldwide on August 31 and is available for pre-order starting today at Neiman Marcus. Prices range from $50 for a phone case to $1095 for a leather jacket.
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