Lane Bryant is on a roll. As part of its winning game plan to attract a younger, more fashion-forward audience with high-profile designer collaborations, the $1 billion retail giant tapped design darling Lela Rose for Spring 2015. The Texas-born designer follows in the footsteps of CFDA/Vogue Fashion Fund winner Sophie Theallet, who dominated Lane Bryant’s swimwear and intimates categories for Fall 2014, and Isabel Toledo, who has four successful ready-to-wear capsule collections under her belt. So far, Lela, who’s dressed everyone from Michelle Obama to Kate Middleton, is hitting a home run.
Last night, we saw the excitement first-hand when we stopped by the Lela Rose x Lane Bryant meet-and-greet event at the plus-size retailer’s Herald Square location in Manhattan. There, we shopped alongside a gaggle of devout Lane Bryant customers and eager Lela Rose fans who were raving about the new capsule collection that features the designer’s signature feminine silhouettes and pops of color in sizes 14 to 28.
“I think it’s a fantastic opportunity to be able to offer a designer look to women of all shapes and sizes at a great price point,” Lela told us. “I was surprised to see how similar our ready-to-wear and Lane Bryant customers are – they all want to look and feel pretty and love fun colors.”
The same goes for Lela. “I love the lace citrine top and the floral watercolor pleated maxi dress!”
Lane Bryant isn’t the designer’s first foray into mass-market collections. In 2012, she was involved in the Target + Neiman Marcus holiday collection and years earlier, she began a fruitful, multi-year relationship with Payless dating back to 2006.
“I always love the chance to democratize fashion and offer my design sensibility at many price points and sizes,” Lela said. So does that mean a Lane Bryant encore? “I would love to continue in this endeavor!”
To see the entire Lela Rose for Lane Bryant Spring 2015 collection, click on the slideshow below and shop the line at Lane Bryant.
Lela Rose x Lane Bryant Spring 2015
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Lela Rose x Lane Bryant Spring 2015
A pink print tee paired with a draped pencil skirt will easily transition from day to night. Just swap out your day bag for a clutch and you're ready to roll.
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Lela Rose x Lane Bryant Spring 2015
Got a spring wedding coming up? This pink graphic dress has your name on it!
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Lela Rose x Lane Bryant Spring 2015
Slim dotted trousers and a crosshatch tunic are the perfect answer to casual Friday.
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Lela Rose x Lane Bryant Spring 2015
Brunch with the girls calls for a high-waisted skater skirt and a pink print blouse.
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Lela Rose x Lane Bryant Spring 2015
We guarantee this is the dress you'll wear over and over again. Our suggestion? Buy it in multiples!
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Lela Rose x Lane Bryant Spring 2015
We love a classic silhouette that works on just about everyone, don't you?
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Lela Rose x Lane Bryant Spring 2015
Stay high and dry in style with a Lela Rose x Lane Bryant raglan trench that's lightweight, water-resistant and flatters your curves.
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Lela Rose x Lane Bryant Spring 2015
Say hello to warmer temperatures with a watercolor T-shirt that celebrates spring from top to bottom.
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Lela Rose x Lane Bryant Spring 2015
By summer's end, you'll have mixed and matched your pink print blouse with half your closet. And that's just the way we like it.
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Lela Rose x Lane Bryant Spring 2015
Every woman needs a quintessential summer dress she can wear anywhere, anytime. We just found ours.
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Lela Rose x Lane Bryant Spring 2015
Lela's favorite citrine lace top is a must-have. Scoop it up while you can! This one is going to fly off the shelves.
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Lela Rose x Lane Bryant Spring 2015
Ladies, meet your new best friend: LYD. Otherwise known as the Little Yellow Dress.
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