We scoured through 283 campaigns this season to see which faces we would be seeing the most and which models were the most in-demand. We left out beauty and fragrance and just focused on fashion, tallying up how many times each girl appeared in a major ad campaign.
Below are the top seven, most frequently featured models this season. Many are girls we usually expect to perform, but there are a few surprises. Unsurprising, however, is the lack of diversity among these seven, which certainly speaks to improvements that still need to be made in the industry. The models predominantly hail from European countries (Estonia, the U.K., Romania, Poland) and the rest from Australia and Brazil. Let’s hope this is a trend that doesn’t continue on the runways; we’d love to see a bit more diversity.
See which girls made the cut for the most appearances.
Karmen Pedaru (7)
Image: Michael Kors
Appeared in Gucci, MICHAEL Michael Kors, Comma, Etro, Francesco Scognamiglio, IRO and Michael Kors.
Cara Delevingne (6)
Image: Mulberry
Appeared in Balmain, Burberry, Chanel, Mulberry, Pepe Jeans and Topshop.
Gisele Bündchen (6)
Image: Balenciaga
Appeared in Balenciaga, Emilio Pucci, Falabella, Isabel Marant, Sonia Rykiel and Stuart Weitzman.
Andreea Diaconu (6)
Image: Giuseppe Zanotti
Appeared in BOSS Orange, Chloe, Frame Denim, Giuseppe Zanotti, Lindex and Ralph Lauren.
Julia Nobis (6)
Image: Marc Jacobs
Appeared in BOSS, Diesel Black Gold, Givenchy, Marc Jacobs and Zara.
Daria Werbowy (5)
Image: Diane Von Furstenberg
Appeared in AG Jeans, Celine, Equipment, Diane von Furstenberg and Mango.
Edie Campbell (5)
Image: Lanvin
Appeared in Alexander McQueen, Lanvin, Bottega Veneta, HUGO BOSS, Sandro and Zara.
Additional reporting by Elena Drogaytseva
