Designer John Patrick’s Organic Label Answers the Question, Is Sustainability Still Possible?

In the late Nineties, as the floaty, placelessness of fast fashion increasingly set the tone for the global garment trade, John Patrick had to ask: Is sustainability still possible? Or just a kludge patching the disconnect between eco-anxieties and offshore realities?

In 2004, John Patrick answered that question by launching Organic, his signature fashion label. Organic doesn’t ask either/or; it answers both/and. Beauty and ethics. Green and global. These aren’t binaries of opposition. They’re gradients of possible. Prioritizing organic materials, fair labor practices, and ecological awareness, Organic’s supply chain is a prototype that refines and renders those relationships.

Nose-to-tail.

For tomorrow.

 

 

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