Designer Dossier: Frida Giannini

Giannini herself is a woman who has one foot in the past and present. She told Interview Magazine that she has an 8,000-strong vintage vinyl record collection, a love that was started by her DJ uncle. In fact, when she talks about how she became interested in fashion, her earliest style-love memories are entwined with an admiration for rock stars who she says, “didn’t need a stylist.” While Tom Ford created an overtly sexy powerhouse persona out of an ailing brand in the Nineties, Giannini has created a decidedly more feminine (even bohemian tinged) Gucci woman who’s reminiscent of the house’s storied past, and who does set trends for today’s modern woman (thank you very much!). 

A new documentary aptly titled The Director follows her for 18 months as she travels the world showing collections, balancing promotional duties and her family life, as well as giving us insight into her childhood, her Italian residence and her commitment to her craft. Because I love the story of Gucci (from beginning to end, it reads like the best historical family drama), because I loved Ford’s woman and love Giannini’s just as much, I’ve pulled together some of my favorite looks from the past few seasons. See if you can’t pick out those 70s-era influences and au currant flapper styles brought back just in time for our love of Gatsby-inspired fashion.