With the fashion world still buzzing about the news that the Olsen twins are venturing into sunglasses (and a juniors’ line for JC Penney called Olsenboye by Mary-Kate and Ashley Olsen), word is now that Hogan has expanded into eyewear as well. I’ve never felt that Hogan has had a major presence in the States – they seem to always be overshadowed by Tod’s though they appear, from my personal observations, to be a lot more popular abroad. Given that the Hogan shades, which have just hit 45 Hogan stores worldwide along with select opticians (prescription frames are hitting retail outlets in March 2010), will be retailing for between $285 and $375, I’m curious if they will be a state-side success.
