LFW: SASS AND BIDE S/S 2010

Due to the rising popularity of London Fashion Week, or the fact that the prestigious event is experiencing its 25th Anniversary this season, designers flocked to London to show in the tents at new LFW venue, Somerset House. For some designers, it was simply a trip back home to revisit their roots. But for the brains behind Aussie label Sass and Bide, it was about diving into new depths and experiencing the London fashion scene for the first time since their show in 2002. 

Sass and Bide has already garnered a dedicated following from young fashionistas worldwide. Known for its young, sexy, rock and roll aesthetic, the Australian duo’s debut soon became the show of the moment for the younger generation of fashion week goers.

Sass and Bide are currently thinking about opening a store in London. After a show like this, Londoners will only be too eager to find these designs in stores, and hopefully see more on the runways in the future.

 

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