One of my favorite up-and-coming designers, Alexandre Herchcovitch, will be taking over for Rosa Cha’s founding designer Amir Slama when he leaves the swimwear company he started 21 years ago. Slama was the one who recommended the 39 year old Brazilian Herchcovitch for the creative director job.
Herchcovitch, who has shown his eponymous collections on New York, Paris, London, and Sao Paulo runways during their respective Fashion Weeks, has achieved an almost iconic status in his native Brazil thanks to his trademark skulls.
As for Rosa Cha, the company’s worldwide sales hovered around $20 million last year – the label’s swimwear pieces range in price from $200 to $650. There are 22 Rosa Cha stores in Brazil, as well as ones in New York City, Lisbon, and Istanbul.
Herchcovitch’s first collection for Rosa Cha will hit for Winter 2010. He says he plans to continue designing both his namesake men’s and women’s collections in addition to this new position, and that he will not drastically change the Rosa Cha style — “I plan to keep the Rosa Chá DNA. Rosa Chá is the most important beachwear label. Of course I’m going to follow Amir’s lead.”
Images courtesy of the Fashion Spot forums.
