Fashion and the environment are joining forced via the Be EcoChic campaign. The campaign raises awareness of our action’s environmental implications and helps teach people how to make more environmentally sound choices. It was launched in partnership with the Sierra Club, which is America’s oldest and grassroots environmental organization. The global launch will be celebrated by a runway show kicking-off New York Fashion Week on Thursday, September 4th at the Milstein Hall of Ocean Life at the American Museum of Natural History.
Photos by Nicholas Routzen.
