Boutique: By Joy Gryson
Location: 106 Franklin street in TriBeCa
Owner: Joy and Peter Gryson
Launch date: September 2012
Store concept: All brands designed by Joy Gryson under one roof: Gryson, Olivia Harris, and IIIBeCa by Joy Gryson.
Specializing in: Leather accessories
Best sellers: IIIBeCa Duane Street Messenger, Ruby Gryson bag in deep purple, Hendrix Cross
Body from Olivia Harris.
Typical customer: TriBeCa woman
Store aesthetic: Downtown loft cool with hint of vintage beach/country vibe.
Most unique items: Olivia Harris Hunger Group bags, IIIBeCa Beach Street Travel Kit, OH Tech wallets.
Inspiration for opening the boutique: To have a more direct conversation with our customers; selling our brand through a department store channel is not an easy way to establish a meaningful relationship with our customer base.
Listening to: Arcade Fire, old Pixies, Editors, and Snow Patrol.
The staff is talking about: The holidays, travel plans, decorating the store.
If I didn¹t run the boutique, I¹d be: Still designing away, but not nearly as personal of an experience.
In my free time, you¹ll find me: Hanging out with my daughter, the coolest chick in the triangle below Canal!
