The line for the Dash Boutique in SoHo is around the block, per usual. The throngs of ladies looking to get their Kardashian fashion fix seem endless, many coming from places miles and miles away from Manhattan. While Kim, Kourtney, and Khloe have only three Dash stores (NYC, Miami, and LA…as of right now, anyway), they’re making their signature style accessible to the rest of the country via a new collaboration with Sears stores and Sears.com.
“Since even before we could walk in our mom’s heels, we have been obsessed with fashion and have always dreamed of designing our very own fashion line,” Kourtney told me. “Kim, Khloe, and I have such different tastes, it was really important to us to design looks for girls everywhere, no matter their signature style. We wanted to make sure the Kardashian Kollection offered must-have items for everyone across the country, from the girly girls to the rocker chicks and everywhere in between.”
“Sears has been so amazing to work with and by partnering with them, they have really allowed us to reach all of our fans,” Kim echos. “From the day we started this process, one of the most important aspects to us was making our line accessible and affordable.”
Chances are good you’ll be able to find the new line in your own backyard; the collection will be available in over 700 Sears stores nationwide, as well as Sears.com. The trio was extremely hands-on with the day-to-day operations, from picking out different fabrics or prints to swapping the chains or buttons on the bags. Each Kardashian Kollection piece has been tried on and given the final seal of approval by Kim, Khloe, or Kourtney, herself.
The Kardashian collection will embrace Kim’s red carpet looks, Kourtney’s more relaxed vibe, and Khloe’s rocker style. “We all really have distinct fashion personalities,” Khloe says. “Kim’s definitely more of the girly girl and has a more glamorous and sexy style, whereas Kourtney’s style is more bohemian chic. Kim and Kourtney would definitely say I’m the most edgy out of the three of us.”
From ready-to-wear to handbags, lingerie to jewelry, and even footwear, the Kardashian empire just keeps growing and growing…they’re the supply to our demand. And speaking of demand, what is it Khloe is craving for fall?
“Statement pieces and animal prints!” Lamar, take notes.
