I’m not sure how Chanel swung getting the city to agree to them blocking off the two streets, but it was perfect – not only did it prevent the party from getting too claustrophobic, but we all know how much the fashion crowd loves their cigarette breaks, and this provided ample room for just that.
Inside the boutique, Alexa Chung DJ’d the event (though you would have been hard pressed to hear the beats, which were kept relatively low), providing a fittingly chic backdrop to the new Peter Marino-designed space.
Inspired by local Soho artists, the space includes a number of artworks by such names as Gregor Hildebrandt, Alan Rath, and Peter Belyi, which were specially commissioned for the black-and-white store, which is now 25 percent larger than its previous iteration.
Titled Les Khakis de Chanel, the collection includes three Le Vernis Nail Colours: Khaki Rose, Khaki Brun, and Khaki Vert. They’ve been designed to be worn alone or combined – though be forwarned, given the weeks of buzz these polishes have generated, you had better act fast before they sell out. Even if you leave empty handed, we guarantee you won’t regret checking out the space – 10-foot acrylic bottle of Chanel No.5 and all.
Photos by Jacqueline Pate for the Fashion Spot.
