But how can a designer meet the right stylist with the right clients? One answer is Simply Stylist, a tradeshow designed to facilitate networking between celebrity stylists and hot new designers.
Featuring couture clothing and accessories, this event is a must for anyone looking to get their wares into the spotlight. Sarah Pollack of Caro Marketing (the company that started it all) gave the Fashion Spot an inside look at how Simply Stylist brings it to LA Fashion Week.
The Fashion Spot: So tell us about Simply Stylist. What prompted you to start this event?
Sarah Pollack: About four years ago, my sister Caroline and I saw the importance of stylists – whether they are styling celebrities, editorial shoots, or films.
Caro Marketing’s clients were seeking more placements in these types of outlets, and our personalities really clicked with the stylists. Our first Simply Stylist event was very small, and consisted of about five brands, a Hollywood penthouse, a DJ, booze, and lots of gifts. The stylists came, and it turned into a party until 2 a.m., so we knew we were onto something.
Over the years, Simply Stylist molded into a turnkey event where designers and stylists connect. We bring in 15 of the world’s most fantastic brands, and showcase them each individually throughout the space. The stylists get to come and discover new brands and preview brands they might already know, while getting completely pampered.
We also include brands that have unique angles, such as TOMS Shoes (which we launched through Caro Marketing back in 2006), since they give back to children in need.
We have also included art movements such as The Fear in past Simply Stylists events, which the stylists really loved. They could screen-print their own t-shirts to take home with them.
tFS: How has the event impacted the fashion community in LA? Do you have any breakout success stories?
SP: I think we have had a large impact on the fashion community in LA, since most everyone has given up hope. All of the attending stylists and editors hadn’t been to any other fashion week events, except for Simply Stylist. We strive to keep the cool here in Los Angeles because there are so many brands that deserve to be noticed.
