The year 2024 proved to be a quiet affair for Bella Hadid. On the advertising campaigns front, we only encountered Bella as the face of Saint Laurent and Chopard. The previous year (in stark comparison), Bella was the face of Louis Vuitton, Michael Kors, and Marc Jacobs (to name just a very select few). Here’s to hoping 2025 will be a strong year for Bella Hadid, who returns as the face of Miss Sixty and stars in the Italian fashion label’s Spring 2025 campaign. The industry favorite reunites with photographer Carlijn Jacobs for the occasion. The pair (along with stylist Ib Kamara) head to the supermarket, dialing up the Y2K glamour throughout the kitsch campaign imagery.
Bella Hadid for the Miss Sixty Spring 2025 Campaign:
Read below the reactions of theFashionSpot’s forum members:
“Miss Sixty? In 2025 cosplaying 2006? Hmm… no,” shared Lola701 the moment the campaign struck.
“LOL, ew. I can’t believe Miss Sixty is still a thing,” shrieked GoldenPetals.
“Has the industry truly shunned Bella Hadid? After a much-hyped comeback, only Saint Laurent and Miss Sixty came calling?” Summer Day asked.
GivenchyHomme replied: “I think the industry is finally moving on from the Instagirls. They had their moment, but let’s be honest—it’s not exactly a chapter in fashion history we’ll look back on fondly. They represent a specific era that’s starting to feel stale and out of touch.”
“Bella Hadid looks beautiful. I love all the colors and Bella’s total look. The execution is very good,” approved forum member MModa.
“I’m with you,” replied vogue28. “This is far from groundbreaking imagery but it works for Miss Sixty. Plus, I don’t think I’ll ever become tired of the sight of Bella Hadid.”
See more of Bella Hadid for the Miss Sixty Spring 2025 campaign and join the conversation, here.
