You’re no doubt fully aware that (just like any other major fashion brand), Louis Vuitton likes to take full advantage of their brand ambassadors. Subsequent to signing on the dotted line with the storied French fashion house in 2023, Zendaya has since fronted advertising campaigns for the Capucines handbags and worked looks designed by Louis Vuitton creative director Nicolas Ghesquière like there’s no tomorrow. As a result, it comes as no surprise to see Zendaya become the face and embodiment of the Louis Vuitton x Murakami collection for 2025. The multi-faceted American actress teams up with Inez van Lamsweerde & Vinoodh Matadin for the occasion, captured with their photographic studio and super-imposed onto various cityscape backdrops. The kitschy campaign imagery is complete with styling from Law Roach.
Zendaya for the 2025 Louis Vuitton x Murakami Campaign:
Read below the reactions of theFashionSpot’s forum members:
“I&V have gone so downhill and pedestrian with their photography. Everything they shoot screams cheap,” immediately criticized Gabriel29.
“It’s flat and bland in the worst possible way,” Norden chimed in.
“Really not loving the America’s Next Top Model style of posing and photography,” voiced GivenchyHomme.
Yet not everyone was left so disappointed. “Love it! I love how unapologetically in your face the Murakami illustrations are and I love how it harkens back to I&V’s earlier 90s work with the superimposed backgrounds,” admired forum member mikel.
“I love it! So tacky, so purposefully cheap, so pop,” GivenchyAddict enthused.
Fashionsavvvvvy commented: “It’s very youthful and in the Y2K trend. I think it represents the mood of the collaboration well.”
See more of Zendaya for the Louis Vuitton x Murakami campaign and join the conversation, here.
