The 2024 Gucci Gift advertising campaign has arguably been the brand’s biggest campaign launch of the year. Spread across five chapters, chapter one served up Kendall Jenner and gang evoking the spirit of the legendary Savoy Hotel in London. Chapter two saw Jenner join Kirsty Hume and daughter Violet, with the casting venturing off on an alpine adventure. The third installment of the Gucci Gift campaign celebrated all things family for the festive season – with Tina Knowles and Solange Knowles making an appearance. Gucci creative director Sabato De Sarno calls upon Dakota Johnson, Julia Garner and her husband Mark Foster for chapter four of the 2024 Gucci Gift campaign. The cast enjoys a festive party throughout the campaign imagery, lensed by firm De Sarno favorite Anthony Seklaoui.
The 2024 Gucci Gift ‘Chapter 3’ Campaign with Dakota Johnson, Julia Garner & Mark Foster:
Read below the reactions of theFashionSpot’s forum members:
“The only one winning is Seklaoui’s agent,” said NoInvite the moment the campaign struck.
“Everybody’s always focusing on how bad Sabato De Sarno’s designs are. However, we don’t focus enough on how truly heinous the brand image is. They should get rid of their art director and get someone who makes something out of it. Images like this truly aren’t helping their case,” Thefrenchy chimed in.
“Wow, this is so bad, it’s like a murder about to happen,” voiced MDNA.
Vogue28 voiced: “None of these Gucci Gift campaigns have worked, with every installment just feeling extremely lackluster, amateur, and the complete opposite of luxury and sophistication. However, I am more than able to admit that Dakota Johnson looks terrific here!”
“I like Dakota here, she looks beautiful,” fauxfashion echoed.
See more from chapter four of the 2024 Gucci Gift campaign and join the conversation, here.
