The 2024 Gucci Gift advertising campaign is apparently the gift that keeps on giving. Spread across five chapters, chapter one served up Kendall Jenner and gang evoking the spirit of the legendary Savoy hotel in London. Chapter two saw Jenner join Kirsty Hume and daughter Violet, with the casting venturing off on an alpine adventure. The third installment of the Gucci Gift campaign celebrates all-things family for the festive season. Gucci creative director Sabato De Sarno casts Tina Knowles and Solange Knowles as the embodiment of the campaign. Also part of the cast for chapter three are Duyen Nguyen, Lauren Nguyen, Chloe Nguyen, Mariel Hemingway, Dree Hemingway, Langley Fox Hemingway, and Yanii Gough. Each of the three families were captured by De Sarno favorite Anthony Seklaoui for the occasion.
The 2024 Gucci Gift ‘Chapter 3’ Campaign with Tina Knowles, Solange Knowles & More:
Read below the reactions of theFashionSpot’s forum members:
“Wow, that’s bad,” shrieked BlueRuin upon first look.
“WTF is that light placement?” asked a dumbfounded avonlea002.
“This is supposed to make me want to buy these products? Riiiiiiiight,” blueorchid laughed.
Also far from impressed was forum member Frederic01. “This is absolutely terrible and impossibly cringe. I’ve said it before and I’ll say it again: I thought Gucci was supposed to be pursuing ‘brand elevation’ and ‘timeless appeal’? How is this anything here of a elevated or timeless nature?” they questioned.
“If we had razzie awards for fashion, Gucci would take them all at this point,” declared GivenchyAddict.
See more from chapter three of the 2024 Gucci Gift campaign and join the conversation, here.
