The fashion world continues to hold its breath for Chanel to appoint a creative director, following the abrupt departure of Virginie Viard in June. The fabled French fashion house continues to bring a sense of familiarity with its advertising campaigns. The powers that be at Chanel HQ endorse Loli Bahia as the face of the Coco Neige collection for 2024. The Coco Neige line was first introduced in 2018 by the late Karl Lagerfeld, dedicated to winter sports, the snow, and après-ski. Faces of the Coco Neige collection have since included Margot Robbie, Jennie (of Blackpink), and Lily-Rose Depp. Bahia, who already has umpteen Chanel advertising campaigns under her belt, poses for famed German photographer Juergen Teller. The French beauty of Algerian descent who has previously fronted the Pre-Fall 2022, Cruise 2023, Fall 2023, and Pre-Fall 2024 campaign installments, poses within the surroundings of Gabrielle Chanel’s decadent apartment at 31, Rue Cambon in Paris.
Read below the reactions of theFashionSpot’s forum members:
“As current Chanel campaigns go, I kinda like the adolescent arrogance of slouching around a room full of expensive antiques and putting your clumpy sports shoes in places where they shouldn’t be,” shared tigerrouge.
“I kind of like it,” confessed helmutnotdead.
“Loli Bahia looks bored, sick, and tired,” critiqued guimon.
“It’s dreadful. I like the beige ensemble but Loli Bahia looks like she just woke up. Sometimes, a white background is just enough,” voiced Lola701.
Also majorly underwhelmed was Ihhbl. “College students could have done better! Awful and uninspiring clothes/model/photos/location,” they complained.
See more of Loli Bahia for the Chanel Coco Neige 2024 advertising campaign and join the conversation, here.
