The advertising campaign imagery of Ralph Lauren has been the stuff of dreams for decades. Over the past year alone, the images produced by the iconic American fashion label have impressed us to no end. The campaign for the Holiday 2023 season was an absolute masterclass in glamorous holiday dressing, and the Ralph Lauren RL 888 handbag advertising campaign with Anna Ewers and Fei Fei Sun was nothing short of breathtaking. The Polo Ralph Lauren campaign for the Fall 2024 season is no different. Lachlan Bailey was called upon as campaign photographer for the occasion, who points his lens toward Lulu Tenney, Taylor Hill, Maty Fall, and a bunch of male models. Captured in crisp black and white, the cast takes to various locations within the hustle and bustle of New York City (like atop the majestic skyscrapers and around Central Park) in a tribute to the designer’s hometown.
The Fall 2024 Polo Ralph Lauren Campaign by Lachlan Bailey:
Read below the reactions of theFashionSpot’s forum members:
“So happy for Lulu Tenney, she’s everywhere…” enthused Abby Zacky.
“The black and white is absolutely beautiful. The casting is perfect. I especially love the shots of Lulu Tenney. She has such a great presence. Finally, I love the location and the New York City skyline,” MModa admired.
Also full of praise was vogue28. “That shot of Lulu Tenney with the Empire State Building looming in the background is nothing short of spectacular. I did gasp when I came across it inside the September issue of British Vogue. So chic, so sophisticated, and so Ralph Lauren,” he raved.
“They don’t need any of these images after that shot of Lulu Tenney. That’s it, that’s the campaign,” applauded forum member tourbillions.
See more from the Polo Ralph Lauren Fall 2024 campaign and join the conversation, here.
