As the creative force behind Hugo Boss, Marco Falconi sure has demonstrated his ability to cast a whole plethora of A-list talent from the world of modeling. Campaigns over recent seasons have included everyone from Gigi Hadid to Hailey Bieber. This season, Falconi brings back Naomi Campbell and Gisele Bündchen for Fall 2024, with the icons of modeling joined by David Beckham, Lee Jong-suk, Burna Boy and Matteo Berrettini. Swedish fashion photographer Mikael Jansson remains on the books for yet another season, ultimately capturing his sixth consecutive BOSS campaign. Throughout the sophisticated campaign offering, Falconi’s all-star cast roam an elevated office setting, each decked out in new season BOSS styles.
Read below the reactions of theFashionSpot’s forum members:
Matheus_s exclaimed: “That’s a lot of money! Gisele Bündchen, Naomi Campbell, David Beckham…”
“It’s a decent BOSS campaign, effective for their target clientele but Naomi and Gisele seem way too Photoshopped,” noted Urban Stylin.
“Honestly do not even care if it’s over-Photoshopped,” replied forum member Ihhbl. “Gisele and Naomi look great. The styling is on point as well!”
“Extremely effective as a campaign for BOSS and finally everyone looks good!” WAVES commended.
Not buying it however, was vogue28. “A visual headache. Far too much going on in terms of color and texture with the setting, which completely distracts from the clothes. Casting feels random too and I loathe how incoherent the campaign feels,” he voiced.
See more from the Fall 2024 BOSS campaign and share your very own thoughts, here.
