Make no mistake Gigi Hadid remains a force to be reckoned with within the world of fashion. Throughout 2024 alone, the American beauty has become the face of mega fashion brands like Isabel Marant, Miu Miu, Victoria’s Secret and Marc Jacobs. Gigi’s latest gig involves becoming the face of the Rabanne Million Gold For Her fragrance. Hadid reunites with Mert Alas for the occasion, who have previously collaborated together for the covers of Vogue Paris and W Magazine. In the portrait print campaign shot, Gigi clutches an oversized bottle of the fiercely feminine scent and wears a chain mail dress designed by Rabanne creative director Julien Dossena. In the accompanying campaign video, Gigi Hadid storms down a golden catwalk to the beat of Beyonce’s PURE/HONEY.
Read below the reactions of theFashionSpot’s forum members:
“No original thought on the casting,” TomBlanksFullFatMiuMiu critiqued.
“It looks like the second iteration of Tory Burch’s ‘Sublime‘ campaign,” disapproved fashionlov.
“Hm. A Tory Burch and Rabanne fragrance campaign each coming out within days. The same kinda blank slate studio creative direction, shot by Mert Alas, starring one of the two nepo models who became big around 2016.. Feels like we are reaching the peak of something,” tomtakesphotos chimed in.
ReneSanchez added: “So I guess that, holding the giant perfume bottle is part of the entry package of Mert & Marcus, or at least part of the summer sale!”
“There’s something so bland and cheap about Gigi Hadid. She just does not look like a proper supermodel here at all,” voiced Serend1pity.
“Not groundbreaking, alluring or enchanting by any means but Gigi Hadid has a presence here (unlike Kendall) and I do like the music choice and movement from the video,” reasoned vogue28.
Share your own thoughts on Gigi Hadid for Rabanne Million Gold For Her on theFashionSpot forums, here.
