Willy Vanderperre remains a go-to campaign photographer for Miuccia Prada and Raf Simons. After all, the Belgian photographer is commissioned season after season to lens Prada’s various campaign imagery. Last season, for Spring 2024, Vanderperre was tasked with capturing a mammoth cast of models (a total of 40 to be exact), in an ode to timeless portraiture. Prada and Simons (who have been co-creative directors of the luxury Italian fashion label since 2020) scale down the casting with the unveiling of the Fall 2024 season, however. The creative twosome welcome Hunter Schafer, Letitia Wright, Yili Ma, Damson Idris and Harris Dickinson as the faces of the collection, each engaging in conversation throughout the storied campaign. In the accompanying campaign video, the cast speak from a script created by American filmmaker, artist, and writer Miranda July as they pose within Vanderperre’s minimalist studio setting.
Read below the reactions of theFashionSpot’s forum members:
“Hello? Someone from the past is calling and want the creativity back,” voiced matheus_s the moment the campaign dropped.
“Just when I thought Prada could not be more boring. Far a sterile background like this they need big names to elevate the shots,” shared forum member WAVES.
“Absolutely terrible. It’s unbelievable how low quality all these brands are now. Are the conscious of how bad this is? Or have they all lost their minds?” asked lookatme.
Also left majorly underwhelmed was GivenchyAddict, sharing: “I don’t understand what they tried to achieve and I should not have to think too long to figure out. The images are lackluster!”
“Willy H-A-S-T-O-G-O!” exclaimed fenty.
Vogue28 wasn’t best impressed either. “Dreadful. I fall in and out of love with Prada on the regular, and dull, pretentious and sterile campaign offerings like this certainly do not help matters. Willy Vanderperre needs replacing immediately,” he declared.
“It really looks like something a photography student would do on their first day in the studio,” avonlea002 critiqued.
See more from the Fall 2024 Prada advertising campaign and join the conversation, here.
