Chemena Kamali has been installed as Chloé creative director almost a whole twelve months. In such a short space of time, the German designer has overhauled the French fashion house (founded in 1952 by Gaby Aghion) with an effortless ease. Back in March, Kamali’s highly anticipated debut collection for Chloé was unveiled during Paris Fashion Week – to much fanfare across theFashionSpot forums and the industry at large. The accompanying campaign for said collection has dropped, with Kamali once again depending upon photographer David Sims to further portray her vision of the Chloé woman. Models Rianne van Rompaey, Yar Aguer, Rosalieke Fuchs and Diane Chiu assemble within Sims’ photographic studio, with the girls shot both in black and white and full color for a series of images “to capture a cinematic intimacy.”
Read below the reactions of theFashionSpot’s forum members:
“Didn’t expect to see Kaia at Chloé, but I confess it was a good surprise,” said DK92 upon checking out the campaign.
“I love Kaia, and this images are surprisingly good. I like the concept of what I see,” guimon chimed in.
“Absolutely love this, just feels like quintessential Chloé. I constantly find myself impressed by Chemena Kamali’s Chloé, and have immense respect for how she has been able to breath new life into the brand with an effortless ease. The casting here is wonderful,” enthused vogue28.
Thiago exclaimed: “Rianne looks gorgeous!”
“They only needed Rianne. Her shots are beautiful and they work,” approved ghostwriter10549.
Not everyone, however, was so convinced. “I want location. I want to dream. This is not bad but considering the people involved in this, it could be much better,” said GivenchyAddict.
“Suvi [Koponen] and Jessica [Miller] over all those girls! Chloé needs stronger, seasoned, models to balance the girly feeling of the clothes,” shared yslforever.
See more of Chloe’s Winter 2024 advertising campaign and share your own thoughts, here.
