Sabato De Sarno means business at Gucci and continues to leave his mark on the Italian fashion house. The Italian director has been installed as Gucci creative director since January 2023 and since that time has streamlined the Gucci wardrobe and overhauled the brand’s advertising campaigns. De Sarno’s next project is seemingly re-envisioning the beauty division and to mark the release of the ‘Rosso Ancora’ shade of the Rouge à Lèvres Mat lipstick, opts to refresh the Gucci Beauty campaign imagery. De Sarno enlists photographer Ezra Petronio for the occasion, who points his lenses toward models Abbey Lee, Jiahui Zhang and Nyajuok Gatdet, resulting in a trio of captivating and flawless campaign images.
Read below the reactions of theFashionSpot’s forum members:
“LOVE!” declared kokobombon.
“Definitely one of Gucci’s better advertisements, along with Daria Werbowy’s jewelry campaign. It’s ironic how all the good campaigns so far don’t showcase any ready-to-wear or leather goods!” GERGIN pointed out.
“Why can’t they just hire Ezra Petronio for everything?” asked NoInvite.
MModa noted: “The photographs remind me of Andy Warhol’s celebrity polaroids. I think that the ads work as a whole!”
“I like how clean and simple the images are,” admired tigerrouge.
“Love it so much! It’s clean and impactful. Abbey’s shot is striking. All three are gorgeous to be fair. Great casting,” applauded Valentine27.
Share your very own thoughts on the Gucci Beauty campaign with Abbey Lee Kershaw, Jiahui Zhang and Nyajuok Gatdet, here.
