Along with Inez van Lamsweerde & Vinoodh Matadin, Michael Kors also favors Lachlan Bailey when it comes to enlisting photographers for the advertising campaigns of his eponymous fashion empire. The Australian fashion photographer has proved to be a match made in heaven for Michael Kors over recent seasons, having pointed his lens toward the likes of Bella Hadid and Blesnya Minher. Kors ultimately calls upon Bailey once again, with the unveiling of the Pour Femme and Pour Homme fragrance advertising campaign. Kors ushers in Irina Shayk and Jon Kortajarena as the faces and embodiment of the new scents, who pose at sunset on a luxurious yacht docked in Miami, Florida. Styled by megawatt fashion icon Carlyne Cerf de Dudzeele, the pair serve pure unapologetic jet-set glamour throughout the sultry campaign offering.
Read below the reactions of theFashionSpot’s forum members:
“I’m not feeling it. They don’t have chemistry together. The commercial would be better if it explored their sensuality,” shared a disapproving DK92.
“I’m just seeing tacky, sorry. Irina cheapens everything she’s in,” blueorchid chimed in.
Wolkfolk commented: “Irina Shayk and Jon Kortajarena have no sexual or romantic chemistry in the video. But they look amazing together and individually. They are, however, fully giving flashy-money chemistry. It honestly works really well.”
WAVES agreed, adding: “Very effective, IMO. Michael Kors claiming back that yacht way of living he has always been an apologist of. Irina and Jon both look great!”
“Classic jet-set Kors, love love love! And it was styled by Carlyne! Love it more!” exclaimed kasper.
Share your own thoughts on the Michael Kors Pour Femme and Pour Homme fragrance campaign, here.
