Sustainability has become synonymous with Stella McCartney, ever since she launched her eponymous fashion label back in 2001. From the get-go, McCartney has refused to used leather, feathers, skin or fur in any of her designs – a pretty remarkable feat. The British designer’s Summer 2024 collection is the most sustainable yet, crafted from 95% conscious materials. The recently-unveiled Summer 2024 advertising campaign stars Cara Delevingne, captured on location within South London’s Veolia recycling plant. Throughout the campaign lensed by Harley Weir, Delevingne models McCartney’s latest collection amongst an enormous amount of waste and totes variations of McCartney’s signature handbags – including the Frayme (crafted from a vegan alternative to leather made of apple waste).
Read below the reactions of theFashionSpot’s forum members:
“Wow, this is a vile atrocity of a campaign,” immediately voiced dontbeadrag.
Also deeply unimpressed was thiago, expressing: “Girl, she looks rough! air by herself? I’m sorry but that pile of trash/activism doesn’t sell luxury to me. They could’ve protested differently.”
“Garbage will be always garbage. Is impossible to make something pretty with it, even if the campaign has an ecologic message,” said ivano.
Grimm exclaimed: “They already did this same concept, but much better, back in Fall 2017. Weird to basically repeat it 1 for 1.”
“I like the concept of showing a model among recycled materials, but this isn’t it,” critiqued URIAH.
“I love it. The discrete texture in the first photo (above) is a nice touch,” admired Alquimista.
Share your own thoughts on Cara Delevingne’s Stella McCartney Summer 2024 campaign, here.
