Peter Hawkings continues to make big strides as Tom Ford’s creative director, and following his showcase during Milan Fashion Week‘s Fall 2024 season, is now two collections deep into the top job. The British designer’s first official advertising campaign at the helm of the world-renowned fashion label is here. Hawkings transports us to the seaside city of Rio de Janeiro, Brazil with the arrival of Tom Ford’s Summer 2024 campaign installment and enlists the photographer du jour Robin Galiegue to document the trip (in a very Helmut Newton-esque way). Models Agel Akol, Angelina Kendall, Eva Komuves, Hejia Li and Ida Heiner come along for the ride, who pose throughout various different locations within the Brazilian city, captured in Galiegue’s signature dark, moody and sophisticated style.
Read below the reactions of theFashionSpot’s forum members:
“Loveee seeing Rio de Janeiro with a twist. Wonderful images!” applauded thiago.
“The helicopter shot is a Helmut Newton kind of dream! Fabulous!” exclaimed forum member Lola701.
Also quick to applaud the campaign was aracic: “That helicopter shot is truly one for the books! Fabulous. What a standout campaign from Galiegue, bravo!”
“Also LIVING for this campaign! An absolute delight. I’m into this new take on Rio de Janeiro. There is a very strong sense of glamour which I love. Very Helmut Newton-ish and that helicopter shot with Angelina Kendall is indeed pretty epic,” raved vogue28.
“Should have been a solo campaign for Angelina. She carries the whole thing. Her helicopter and pool floatie shots are the two strongest images of the whole thing and certainly the most evocative. The coloring and lighting is so dark and moody, that she brings the necessary sizzle needed to make the campaign hot,” voiced forum member lookatme.
In complete agreement over how terrific the campaign turned out was Ihhbl: “I LIVE! The helicopter photo and Angelina on the floatie are nothing short of amazing!”
Await more from Tom Ford’s Summer 2024 campaign and join the conversation, here.
