Over recent seasons, Nicolas Ghesquière has had a select few on speed dial to lens his various different advertising campaigns for Louis Vuitton. As a result, the storied French fashion house’s most recent campaign imagery has been lensed by Ethan James Green, Glen Luchford and David Sims. Ghesquière calls upon Sims once again with the unveiling of the Spring 2024 campaign. Models Loli Bahia, Ida Heiner, Hejia Li and actress Cynthia Erivo assemble before the British photographer’s lens and pose high a top a glass-fronted building on location in Milan. The clear blue skies and Milanese backdrop make for an arresting backdrop against Ghesquière’s Parisian-inspired collection.
Read the reactions of theFashionSpot’s forum members:
“I do like how bright, fresh, and clean this campaign is shaping up to be! Ghesquière’s mainline Vuitton campaigns tend to be over-complicated in terms of concepts, so the sight of something more minimal is pleasing me to no end. The coloring and lighting are both lovely, love those clear blue skies and the graphic architecture of the building,” admired vogue28.
In complete agreement was dontbeadrag, echoing: “These are good, and I neither am a fan of Louis Vuitton nor of Nicolas, but when it works – it works. Cold and sterile environment, but that sunlight and the styling just work. It is a little basic and simple, but in all the right places.”
Not everyone, however, was so forthcoming. “What a tragic campaign. David Sims is so boring, contrived and so horribly commercial. A joke!” stated 90sFan.
“Insanely cheap,” called out lookatme.
Are you a fan? See more of Louis Vuitton’s Spring 2024 campaign and join the conversation, here.
