The hype surrounding Kendall Jenner remains in full force, and editors and designers across the globe continue to trip over themselves to endorse the American model. Last year alone, Kendall graced the covers of Vogue Italia, American Vogue, W Magazine and became to face of Miu Miu, Stella McCartney, Gucci and Jacquemus to name just a select few. One label hellbent on keeping the model in the spotlight is Calvin Klein, who welcomes Jenner back for the third time running, with the unveiling of the Spring 2024 campaign. In an attempt to switch things up somewhat, Mert Alas is brought in as campaign photographer (replacing Inez & Vinoodh). The Turkish lensman takes us outside of the studio this season, as we venture out into the hustle and bustle of New York City. Styled by Emmanuelle Alt, Kendall roams various different locations within the city, shot both in full color and in black and white.
Read below the reactions of theFashionSpot’s forum members:
“These could be for literally anything. They could be Kendall’s toothpaste ads if she were smiling! What happened to Calvin Klein? Why would they shoot such bland items that show no brand identity?” asked tomtakesphotos.
“I miss CK Collection ads under Francisco Costa,” sighed matheus_s.
GivenchyHomme wasn’t all too impressed either, commenting: “These look like AI. I don’t think I like that. Kendall’s lack of enthusiasm only adds to the artificial-ness of it all.”
“A match made in hell. A boring model for a boring brand. It’s torture,” FelipeV chimed in.
“Not even Mert Alas and Emmanuelle Alt are enough to save this for me. Banal, boring and bland beyond belief… Kendall Jenner just giving us nothing (as per usual). I cannot wait for fashion brands to clock onto the fact that she’s just… so mundane. The name and followers ain’t enough!” voiced vogue28.
See more of Kendall Jenner as the face of Calvin Klein’s Spring 2024 advertising campaign and share your very own thoughts with us, here.
