In 2022, Toteme made the brilliant decision to commission Steven Meisel as campaign photographer, which resulted in a “simple, chic and timeless” series of images starring forum fave Vittoria Ceretti. The Fall 2022 season saw models Africa Garcia, Caren Jepkemei and Rolf Schrader pose for Meisel and Spring 2023 delivered us Julia Nobis and Jeanne Cadieu as the faces of the Stockholm-based fashion label.
Toteme put the masterful American lensman on pause for Fall 2023 (in favor of photographer Zoë Ghertner) but welcome Meisel back with opens arms, to document the launch of their debut jewelry collection. In addition, Swiss model Vivienne Rohner is welcomed back as the face of the collection which boasts classic pieces with emblematic shapes. Posing in the minimalist and chic campaign images, Vivienne reclines on a plush sofa, gazing down Meisel’s lens while captured in crisp black and white.
Need you ask how the campaign went down amongst members of theFashionSpot forums? “About time! I always wanted to see Steven working with Vivienne. So happy for her,” ivano heralded.
“If there’s a model that knows how to effortlessly give off that old money look its her,” praised Urban Stylin.
“The images look very chic. I love the natural light approach and the styling is so easy-going and glamorous,” forum member thiago enthused.
Sharing the same level of enthusiasm was vogue28: “A beautiful, chic and simplistic campaign, which feels like a total breath of fresh air. I was instantly reminded of Meisel’s Ralph Lauren campaign upon seeing this, and I’m not mad. I am also 100% here for Meisel shooting someone he’s never shot before!”
“Adore the simplicity, yet gorgeousness, of this campaign!” justaguy raved.
MModa described the campaign “beautiful” and we could not agree more.
See more of Vivienne Rohner via the lens of Steven Meisel for Toteme and join the conversation, here.
