Sabato de Sarno will be on a mission for the foreseeable to wipe the slate clean at Gucci. The designer started on a high by giving us a sneak peek at his first advertising campaign as creative director of the storied Italian fashion house back in August, unveiling a high jewelry campaign starring model Daria Werbowy. Now, following his debut collection unveiled during Milan Fashion Week for Spring 2024, De Sarno’s first Gucci Valigeria advertising campaign is here, starring Kendall Jenner and Bad Bunny. Throughout the series of campaign images, inspired by celebrity and paparazzi culture, the couple roam the airport toting luggage from Gucci’s signature Savoy collection while captured by photographer Anthony Seklaoui.
Ultimately, the end result left a lot to be desired according to our forums. “A whole new level of CRINGE! And after such a strong start from Sabato de Sarno with the Daria Werbowy campaign,” sighed vogue28.
“Words can not fathom how much I resent everything about this,” chimed in aracic.
“Gucci can’t be this desperate!” exclaimed VERNIQUE.
“I’m sorry but this is poorly executed. How desperate of them,” echoed TaylorBinque in agreement.
“They look like one of those annoying content creator couples at the airport,” laughed PierreGotha.
Forum member Ihhbl described the campaign as “CRINGE!” but do you agree?
See more from the Gucci Valigeria advertising campaign and join the conversation, here.
