The last time a Miu Miu advertising campaign truly captured our attention was the brand’s Resort 2019 offering starring Kendall Jenner, Gwendoline Christie and many others. It’s been a whole two years and there’s been radio silence — until now. Miuccia Prada enlisted photographic duo Mert Alas and Marcus Piggott to capture the Resort 2021 collection shooting the label’s muses both past and present. The stellar cast includes Kim Basinger, Du Juan, Jordan Kristine Seamón, Emma Corrin, Raffey Cassidy, Storm Reid and Chloë Sevigny with each proving their worth in the Holiday 2020 campaign shot in London and remotely in Los Angeles.
The campaign received nothing but praise on our forums. “Miu Miu by M&M? Oh, I am so ready for this,” praised dontbeadrag.
“It’s a very good campaign. It’s so good that it makes me forget that Miu Miu has been a mess for quite some time. I hope M&M will stick to this style…” approved Lola701.
“This is quite a good campaign. I love how Miu Miu stays loyal to former faces like Kim Basinger, Chloë Sevigny and Du Juan,” appreciated mikel.
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Also in love with the outcome was vogue28: “The best Miu Miu advertising campaign I’ve come across in years without a shadow of a doubt. I was sold on Du Juan and Kim Basinger alone, but the other girls have photographed just as well — especially Storm Reid. A brilliant campaign all around. Kudos, Mert and Marcus!”
“Chloë is the ultimate Miu Miu muse, she’s just so cool without trying to be cool. Certainly one of their better campaigns because everyone matches the energy of this brand…” noted Benn98.
“I like it! The Miu Miu girl has grown up! It is nice to have this range of various women. It is playful, a bit sexy, feminine and the clothes have photographed nicely,” said GivenchyAddict.
See more from Miu Miu’s latest campaign and join the conversation here.
