Forum members aren’t so certain about the campaign, however. “Love the cast but this is a bit boring. Clothes look great though,” commented anlabe32.
“Not enough oomph but overall an okay campaign,” shared TeeVanity.
Justaguy shared the majority sentiment: “Good casting and perfect Fall/Winter feel, but it feels a bit lackluster. It’s almost like Scott’s shots needed more movement to mirror Edie or something.”
“This campaign is not extraordinary, but still it’s okay. I love Edie and I think they wanted to try something new with her and the jumping motion. It doesn’t really fit the image I had of Hugo Boss. However I love the styling!” wrote Emmaneulle.
Check out the thread for the full campaign and join the discussion here.
