Topmodels Daria Werbowy and Tyson Ballou have been cast in the new Salvatore Ferragamo Fall/Winter 2013 campaign. Photographed by David Sims the campaign shows the two models in separate shots, posing in a sterile-looking mansion. The stern facial expressions on the models and the very beige setting make this campaign look a little too severe — tFS forum members said it was “too plain.”
“I love Daria but something looks a little off. I don’t like it,” commented Aedlacir.
And Flashbang found that the campaign didn’t do the clothes justice: “Honestly disappointing. Massimiliano [Giornetti] created a superb fall menswear collection with so many desirable strong coats that I immediately want to wear anytime, even if I would be sweating bricks. These look very blunt, much like a catalog shoot.”
TREVOFASHIONISTO also wasn’t wowed by the images saying, “No personality in these ads which is sad because both models are exceptionally excellent at producing captivating images.”
I think TREVOFASHIONISTO hits the nail — these images lack personality. One can’t help but have high hopes when Werbowy and Ballou are involved, but all we get here is a set of dull catalog-like images that could have featured anyone, and it wouldn’t make a difference. If the point here was to portray solitude by not having the models appear beside each other in the same shots, then they successfully executed that concept. But while past Ferragamo campaigns oozed sex appeal and glamour, this looks too mature, conservative and depressing. We definitely expected more from this top notch combination of two brilliant models, one of the best photographers of our time and a consistently convincing luxury brand like Ferragamo.
