Much like her sisters Cara and Chloe, who are on the front lines of the fight against gynecological cancers, Poppy Delevingne has hopped on the social awareness train. Six days ago, the Solid & Striped collaborator posted a photo of herself smooching fellow British model Erin O’Connor — not because she’s unhappy in her marriage, but in the name of the #ShareTheLove campaign.
Organized by international non-profit organization DKMS, #ShareTheLove seeks to fight and raise awareness for blood cancer. Much like the ALS ice bucket challenge, the social media-housed endeavor relies on people posting an attention-grabbing photo of themselves, captioning said snap with the designated hashtag (in this case, #ShareTheLove) and nominating a friend or two to keep the charitable chain going by locking lips and/or donating.
Founded by Peter Harf, a German doctor who lost his wife to leukemia, DKMS doesn’t just spread the word about blood cancer. As explained on its site, the organization combats the disease by “recruiting bone marrow donors to provide a second chance at life; raising funds to match donor registration costs; supporting the improvement of therapies through research; and supporting patients from day one of their diagnoses.”
Needless to say we — along with the fashion set — are fully on board. Scroll down to see The Leftovers’ Liv Tyler, models Arizona Muse and Daisy Lowe, Vogue editor Laura Bailey and more canoodling for an admirable cause. We nominate you to do the same, even if It-photographer Greg Williams isn’t around to creative direct the shot.
Liv Tyler and hairstylist James Brown
A photo posted by Greg Williams (@gregwilliamsphotography) on
Daisy Lowe and Portia Freeman
Arizona Muse and Laura Bailey
A photo posted by Greg Williams (@gregwilliamsphotography) on
Isabeli Fontina, Alice Temperley and Ana Beatriz Barros
Cara Delevingne, Charlotte Tilbury and Charlotte Olympia have all been nominated, so we’re expecting more share-worthy, socially conscious kisses any day now…
[ via Harper’s Bazaar ]
