It’s officially official: This year, when you’re queued up in a mile-long line outside H&M or anxiously updating your cart silently praying the retailer’s site doesn’t crash, it will be for the love of Kenzo. The Swedish megastore’s collaboration with the Parisian fashion house is slated to hit the web — along with over 250 locations worldwide — November 3.
Kenzo creative directors Humberto Leon and Carol Lim, who founded Opening Ceremony back in 2002 before joining the French label in 2011, teamed up with H&M’s designers to create the line. The collection will include womenswear, menswear and accessories in Kenzo’s signature bold colors and — need we even say it? — vivid prints. Think vibrant, think young, think Solange Knowles at any red carpet event.
“We can’t wait to share the world of Kenzo x H&M with everyone, with all of its creativity, fun and love of fashion,” said Ann-Sofie Johansson, H&M’s creative advisor. (Here’s hoping “fun” entails another epic runway show and after party featuring spectacular throwback performances.)
“With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of Kenzo to everyone around the world,” explained Lim and Leon.
Image: Imaxtree
The duo follows in the gilded footsteps of fashion houses like Margiela, Alexander Wang, Marni, Karl Lagerfeld and, most recently, Balmain. And they’re both cognizant and grateful of this fact.
“To us, the H&M collaborations have always felt like celebrations of the brands they’ve done them with,” Leon shared with Vogue. “They’ve done them so well. We’re fans of all of them — the Viktor & Rolf, the Margiela. They’re so iconic. What Olivier [from Balmain] did was really fun. And we remember buying when H&M did the first one with Karl Lagerfeld. I still own those pieces.”
Our wardrobes are in dire need of fun new prints. See you in hell line.
