6. Stan
Number of complaints: 66
Verdict: Dismissed
An ad where Rebel Wilson refers to her cat as a “big pussy” concerned viewers because of “sex, sexuality or nudity”, however, the board found it didn’t vilify women, although it was “clearly employing a suggestive double entendre”. Furthermore, when the director asks if it’s Rebel’s “pussy” he can smell and says it’s “nice”, “picante” and “fragrant”, this also caused upset.
“The board noted the complainants’ concerns that the advertisement is degrading to women in its suggestion that a woman’s vagina would smell,” the decision said. “While a reference to a woman’s genitalia is unusual, in this context it is not vilifying of women”.
7. Unilever
Number of complaints: 62
Verdict: Dismissed
In proof that some Australians are still backwards when it comes to same-sex couple acceptance, a TV ad for Lynx hair care products where two men kiss caused uproar. How dare they? (Please, note the sarcasm).
8. Hyundai
Number of complaints: 59
Verdict: Dismissed
A TV ad where a woman flicks her belt at a snake concerned viewers because of “violence or cruelty to animals”.
9. Sca Hygience
Number of complaints: 56
Verdict: Dismissed
Handee Ultra’s TV ad featuring people saying “sheet” in response to accidents was deemed as “inappropriate language” by some viewers. Have we not forever been using words like “fudge”, “shivers” and “sugar” to replace more obscene words for some time now?
10. Edgewell
Number of complaints: 53
Verdict: Dismissed
Three women trimming bonsai plants which are strategically positioned in front of their crotches was slammed by viewers for “sex, sexuality or nudity”.
[Via news.com.au]
