#HotDudesReadingForACause is a social media-driven campaign with the goal of raising $50,000 for First Book, an organization that provides books for needy children. Banana Republic is posting its own pictures of reading hotties (clad in pieces from the spring collection, naturally), encouraging followers to donate to the organization.
Banana Republic’s posts follow a formula similar to the original Hot Dudes Reading account. All of the retailer’s studious hunks are pictured taking public transportation in New York City, and the captions boast the same wit and cheeky flair of the OG account, which lent a hand with the copy.
Check out some of Banana Republic’s eye candy and donate to First Book.
[h/t PSFK]
