At this point, it would be unwise for any brand to ignore the power of social media. Itâs a necessary aspect of marketing, selling and communicating â especially for a lifestyle brand like Marc Jacobs, which has a strong social media presence. But it seems that the designer isnât too keen on it.
âI am so appalled by the whole social media thing,â Jacobs told Suzy Menkes in a recently-published interview for Vogue U.K. âI donât get it, it doesnât appeal to me, neither does a computer, or working on a laptop.â He adds: âI am just not of that generation. I get it the allure of it, but it just doesnât appeal to me.â
Interesting, considering both of Jacobsâ brands often use social media to boost visibility and engage with customers. Consider the brandâs âTweet Shop,â which turned customersâ tweets into currency, allowing them to get their hands on Marc Jacobs trinkets. The shop, as Glamour U.K. pointed out, had a âsocial media-friendly vibe.â Beyond that, for the past two seasons, Marc by Marc Jacobs has chosen its campaign models through the #CastMeMarc Instagram contest.
For someone who is so fundamentally appalled by social media, it is also quite interesting that he would choose Kendall Jenner to walk in his show and to appear in his main labelâs Spring 2015 campaign. Kendallâs modeling success is believed to have much to do with her enormous social media following and her extremely social media savvy family.
But perhaps we can chalk his flip-flopping up to the inspiration for his Fall 2015 collection, Diana Vreeland. âItâs not that she couldnât make up her mind. She was terribly decisive. Itâs just that she changed her mind a day later,â he said of the legendary editrix. âShe got tired of something she was obsessed with, and I think that is what fashion is. You donât know what you want until you see it, and then when youâve got it you sort of want something else. Thatâs what keeps the whole thing going.âÂ
[via Vogue UK]
