Proving that there’s no such thing as bad press, Anya Hindmarch has turned the buzz-worthy situation into a fantastic product advertisment:
The handbag designer has put an entertaining spin on the argument-gone-viral in a new press release calling the Crisp Packet Clutch “worth fighting for.”
The Anya crisp bag design in gold, which retails for £995, was of course the one carried by Ms. Knowles on May 5, which ultimately doubled as a rather handy Jay- Z fighting device later that evening.
While there is obviously no fear of British stalwart brand Anya Hindmarch condoning the use of handbags in violence, you have to admire the brand’s racy marketing opportunity, now that its delicious gold clutch is having its moment of tabloid limelight. Whether you think it’s shameless or not, you have to admit it is a pretty funny response to the incident.
