It’s a refreshing hooray for struggling celebrity fashion lines as Sadie Frost and Jemima French announced that they are relaunching their label FrostFrench in September.
The pair established the ready-to-wear and lingerie line in 1999, although closed their North London flagship store in 2010, only three years after opening. With news of singer Lily Allen’s vintage store venture with sister Sarah Owen, Lucy in Disguise, closing its doors in January, the landscape for independent celebrity-owned stores was looking pretty bleak, so this news is welcomed by all.
Speaking to Vogue.com today, the pair was extremely excitable, with Sadie saying, “We have our first design meeting next week so it’s hard to imagine what it will be like until we’re actually back in a room together working on it again. It doesn’t seem real yet!” “The collection will be a progression of what the brand was before; because I still think there is a gap in the market between casual and dressy. I’ve loved fashion all my life — I love Marc Jacobs, Vivienne Westwood, Isabel Marant — but I’m still wearing those dresses that I wore 20 years ago. I still just want to wear dresses with some personality that look good on my body.”
FrostFrench was famed for its wearable designs and cheeky lingerie designs, as well as parties attended by their close friends including Kate Moss, Sadie’s ex husband Jude Law and Matthew Williamson, who also were stalwarts on the duo’s FROWs.
With an exciting year of planning ahead, lets hope that their new relaunch will share the success of former celebrities turned designers, like New York Fashion Week darling Victoria Beckham, and global success ensues.
