On Monday, June 29th online luxury LVMH e-tailer, eLuxury, will no longer sell apparel, shoes, handbags, and accessories. Instead, the site will be turned into a social media outlet devoted to the world of luxury.
Details about the switch broke months ago, and recently there was an extra 50 percent off being offered on all sale merchandise on the site. However, parent company LVMH Moët Hennessy Louis Vuitton has been slow to release details and declined interview requests from, among others, WWD. Using prepared statements from the company, WWD revealed that the re-vamped site will “present a highly visual feast of luxury and lifestyle photos, videos and other news and content curated by visionaries from around the world and ranked and personalized by readers.”
The subjects covered on the site are slated to include fashion, art, food and wine, design, culture, travel, beauty, music, and entertainment – “eLuxury will learn from its audience, getting smarter each day, and will use this intelligence to present increasingly targeted and relevant content. The site will be artfully rendered and provocatively expressed.”
In another switch, there are rumors spreading about the future of the Vogue-sponsored Costume Institute Gala. Recently, 169 Metropolitan Museum of Art employees (14%) either left or were laid-off, and Vogue’s longtime director of special events, Stephanie Winston Wolkoff, left her position just a few days ago.
It was also announced that Elle beat-out Vogue in the number of advertisement pages sold for the first quarter of the year – a fete that has as of yet never happened. However, a Met spokesperson has assured the public that “Vogue‘s role is unchanged” and that the gala will continue. That said, Fashion Week Daily spoke to “two well-placed insiders, one very closely involved with the Museum,” and found out that the 2010 Costume Institute Gala will be a much less flashy affair with less designers, celebrities, and models, and more trustees and benefactors.
Images courtesy of the Fashion Spot forums.
